Project news

Avian Influenza – Communication Campaign to Raise Awareness amongst Farmers and Consumers

10 July 2021

The Food Safety Project assisted the Ministry of Agriculture & Rural Development (MoARD), National Veterinary & Plant Protection Authority (NVPPA) and the National Food Authority (NFA) on the Avian Influenza emergency after the presence of the disease was detected in the country.

A communication plan was established after a meeting with representatives of The Food Safety Project, MOARD, NVPPA and NFA. The aim of the campaign was to inform farmers and consumers about the disease and control measures.

Communication materials, such as information posters, flyers, FAQs and infographics were published distinctly targeting farmers and consumers and were distributed across the country through NVPPA vets and NFA inspectors.

The posters for farmers included the contact details for veterinarians in the local region, and also increased awareness on the role of the newly established Vet and Plant Protection Authority in dealing with reports of sick or dead animals, and animal identification and movement.

As for consumer awareness, the communication materials were designed to reassure citizens that it is still safe to consume poultry meat and eggs. The poster and flyer reminded consumers to follow good hygiene practice such as handwashing and thorough cooking of poultry meat and eggs.

The Food Safety Project (“Support to food safety, veterinary and phytosanitary standards”) is funded by the European Union and implemented by a consortium led by FSAI. The implementing group also includes the Finnish Food Authority, the Irish Department of Agriculture, Food and the Marine and Creative Business Solutions (CBS) in Albania.

Posters and flyers for Consumers

Final FERMERET FLYER (1).pdf

Posters and flyers for Consumers

Final AI Consumer Flyer Print A5.pdf
Final AI Consumer Poster Print (1).pdf
Final Poster Fermeret A3 (1).pdf